First of all, you obviously need a PS3. The system is ready right now through Firmware updates for 3D gaming. Sony plans to patch their "Everything" machine to allow the 3D technology to accept PS3 signals. The catch here, is that you need to buy a brand new TV. And the prices of these new 3D television sets has yet to be determined.
The problem is with the timing. The TVs are not out yet, and won't be for another year but Sony is already pushing gaming companies to start developing games for the technology. Now, it's likely that these new TVs will be 3, 4 maybe 5 thousand dollars for something average like a 32" causing consumers to spend thousands on another "revolutionary TV" like the consumers did when the purchased their first HDTVs.
Because of the fact that people have just recently caught on to the HDTV craze, the install base for these 3D TVs when they launch will increase extremely slow because the consumer will not want to buy another new TV. The company needs to give this new technology time and go for implementation into the Blu-Ray service first before trying to break it into gaming. I think Sony has gotten a little into itself when they launched the DVD on their own and now thinks they can handle anything by themselves.
The install base for the PS3 is the lowest of the big three, and the competition in the gaming community has never been stronger. I think Sony is jumping way in over there heads here hoping to be the next Nintendo and come out with a new, revolutionary experience for gamers and is unaware that this thing is going to stop dead in its tracks the moment the gate is opened. This technology could be incredible but people will not be ready to spend the money to purchase another new TV. Especially not when HDTVs will be very affordable (in 2011).
Bottom line: Sony needs to bring this technology into the main stream. They need too. But they need to be careful, especially in a bad economy, when investing in technologies that won't be affordable by the middle class for sometime. Just implement the service into Blu-Ray for starters and push the experience with movies. Then force your way into gaming...It will work...trust me.
(We all remember the Virtual Boy's attempt at 3D in the 90s or the movie industry's attempt at the 3D market by allowing you to watch movies with glasses, right!?)
Virtual Boy:
